With Valentine’s Day quickly approaching, local bakeries are getting ready to fill their shops with heart-shaped cookies covered in pink and red frosting.
Cakeitecture, an Auburn bakery located in the heart of downtown near Skybar Cafe, is preparing for this love-filled holiday in an unusual way.
Cakeitecture not only offers the usual heart cookies and love-themed items, they are also offering classes leading up to the holiday and one on Valentine’s Day.
“People can come and learn how we do things specifically to try and replicate at home," said Carie Tindill, owner and lead Cakeitect. "We’re going to give them a couple tools. It’s a three-hour class, so it will be pretty intensive."
The classes offered by Cakeitecture were so popular that they sold out in less than a week and are completely booked as of now.
Cakeitecture works closely with their dearest neighbor, Toomer's Drugs, for Valentine’s Day.
“They normally get our big Aubie face cookies, but during Valentine's, we do the 'I heart Aubie' ones for them," Tindill said. "Our business doesn’t go up, but it does tend to be very Valentine’s Day focused."
With the bakery being a small local business and only a total of four employees working there, there is only so much Cakeitecture can offer. Despite their size, they do not let it hinder their business – instead creating an intimate feel for the customers.
“There’s a point where you have to cut it off because you start sacrificing quality," Tindill said. "Quality is always going to be better than quantity. We are not known for being cheap, so we want to make sure everything is done exactly right."
It is completely up to the customer to decide how many cookies they would like. Everything is done from scratch so it is all customizable. Customer’s orders vary from small orders with two cookies all the way to orders that consist of over a hundred cookies.
“We are the only licensed bakery and have a 3-D printer in-house, so we are the only people who have the capacity to do the Aubie face cookies, and we make our own cutters as well," Tindill said.
Because Cakeitecture is so specialized, each client must call ahead to place an order. Customers cannot walk in and buy items on the spot.
On top of their impressive bakery in Auburn, Tindill and Cookie Executive Officer Kelly Oslick were featured on Food Network’s "Cake Wars" that aired in August 2016.
“It was really stressful and really fun," Oslick said. "It was in a real studio in Hollywood, so it was exciting in that way and very stressful to be filmed while you are working and to be timed."
Tindill and Oslick did not win but enjoyed their experience on "Cake Wars." Cakeitecture is always showing off their skills and abilities in the Auburn community, but "Cake Wars" allowed them to broaden their network and display their artwork to the world.
“I love how I have the ability to be creative here," Oslick said. "A lot of orders are different, and I have an art degree, so I can use that here. It is different from work that you know what exactly you what you are going to be doing every day."