In 2017, WalletHub projected consumers in America would spend $19.6 billion on jewelry, candy
College students are known for being frugal while living on their own, which can put kinks in a relationship if the expectations are set high.
According to WalletHub’s 2018 Valentine’s Day Survey, 45 percent of people expect their lover to spend at least $50 on a gift.
The study results warn spenders, saying four in 10 people would break off the relationship if the spending wasn’t done responsibly.
“I don’t think that it is that much of a big deal at this point, but it is definitely there, looming,” Harrison said.
Many students expressed feelings of apathy toward the holiday, saying it was just another day. For just another day, Americans sure open their wallets. WalletHub’s research said participating consumers spend an average of $143.56 on their loved ones.
The prices can rise for a couple if their plans include gifts, dinner and tradition activities like movies.
“I kind of think it’s just another random holiday,” Parker said. “I don’t necessarily think it is that big of a deal.”
They won’t be buying gifts but instead focusing on spending quality time and sharing
Luke McEwen, junior in finance, is not staying in on Valentine’s Day but spending the night with the Auburn Basketball team for the Kentucky game. He said the holiday is a fun tradition, but he doesn’t see the point in celebrating while he is single.
Being single on Valentine’s isn’t always a bad thing for men, as they spend almost twice as much as women.
“I think it is a good time to show the person you are dating or engaged or married to how much you do care for them,” McEwen said.
He feels that Valentine’s should not be the only day one shares love with others, rather a day for a more special display of that love.