The tickets were the grand prize in the bookstore’s second annual spirit video contest.
“Like every Auburn person, I was pumped at the opportunity to win season tickets,” Hanson said.
Hanson said when he heard about the contest, he grabbed his roommate and two other friends and began filming.
In Hanson’s winning video, two young men meet a friend at Toomer’s Corner, preparing to make their way to Jordan-Hare for the big game.
To their dismay, the friend is only wearing a plain white shirt and khaki shorts. After some serious discussion, they convince him he needs a new look. He sprints to the Auburn University Bookstore, soon emerging dressed as an Auburn superfan.
The videos were judged on originality, creativity and overall quality.
Hanson said his idea for the movie was to showcase how you can’t buy spirit from the bookstore, but you can buy ways to display it.
Jennifer Edwards, Auburn University Bookstore marketing specialist, said Hanson’s film was impressive.
“It looks like professional work,” Edwards said. “It was great.”
The contest was started last year after some brainstorming about how the store could give away the tickets.
The contest is open to the general public, and Edwards said the store will hold the contest again next season.