Local Rates
$7.50 per column inch
Local Rates apply to businesses that operate in the state of Alabama or within a 50-mile radius of Auburn University. There are no cash or agency discounts for local advertisers.
Local Rate Chart
| No. of Columns | |
1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|---|
| Column Width | 1.833" | 3.792" | 5.75" | 7.708" | 9.667" | 11.625" | |
| Inches Deep | |||||||
| 2 | 30.00 | 45.00 | 60.00 | 75.00 | 90.00 | ||
| 3 | 45.00 | 67.50 | 90.00 | 112.50 | 135.00 | ||
| 4 | 30.00 | 60.00 | 90.00 | 120.00 | 150.00 | 180.00 | |
| 5 | 37.50 | 75.00 | 112.50 | 150.00 | 187.50 | 225.00 | |
| 6 | 45.00 | 90.00 | 135.00 | 180.00 | 225.00 | 270.00 | |
| 7 | 52.50 | 105.00 | 157.50 | 210.00 | 262.50 | 315.00 | |
| 8 | 60.00 | 120.00 | 180.00 | 240.00 | 300.00 | 360.00 | |
| 9 | 67.50 | 135.00 | 202.50 | 270.00 | 337.50 | 405.00 | |
| 10 | 75.00 | 150.00 | 225.00 | 300.00 | 375.00 | 450.00 | |
| 11 | 82.50 | 165.00 | 247.50 | 330.00 | 412.50 | 495.00 | |
| 12 | 90.00 | 180.00 | 270.00 | 360.00 | 450.00 | 540.00 | |
| 13 | 97.50 | 195.50 | 292.50 | 390.00 | 487.50 | 585.00 | |
| 14 | 105.00 | 210.00 | 315.00 | 420.00 | 525.00 | 630.00 | |
| 15 | 112.50 | 225.00 | 337.50 | 450.00 | 562.50 | 675.00 | |
| 16 | 120.00 | 240.00 | 360.00 | 480.00 | 600.00 | 720.00 | |
| 17 | 127.60 | 255.00 | 382.50 | 510.00 | 637.50 | 765.00 | |
| 18 | 135.00 | 270.00 | 405.00 | 540.00 | 675.00 | 810.00 | |
| 19 | 142.50 | 285.00 | 427.50 | 570.00 | 712.50 | 855.00 | |
| 20 | 150.00 | 300.00 | 450.00 | 600.00 | 750.00 | 900.00 | |
| 21 | 157.50 | 315.00 | 472.50 | 630.00 | 787.50 | 945.00 |
Pick-up Discounts
Local Advertisers are eligible for a Pick-up Discount when they run an ad more than once in a semester and there are NO changes in size or content. The ads will be discounted as follows:
4 – 31 inches....................5%
31.5 – 126 inches.............10%
Contract Discounts
Local Advertisers may also sign an advertising contract in which they agree to run a certain number of ads during a semester. Depending on the number of ads an advertiser decides to run during a semester, they will be eligible for a special discount rate. The frequency discount rates are as follows:
Frequency Discounts
|
Local
|
Special Issues
|
||||
| 3 ads | 5% | $7.13 | 2 ads | 5% | $7.13 |
| 6 ads | 10% | $6.75 | 3 ads | 10% | $6.75 |
| 9 ads | 15% | $6.38 | 4 ads | 15% | $6.38 |
| 12 ads | 20% | $6.00 | 5 ads | 20% | $6.00 |
| 15 ads | 25% | $5.63 | 6 ads | 25% | $5.63 |
Deadlines
- The space reservation deadline for Display Advertising is 3:00 p.m. on the Friday before publication.
- Advertisers who wish to cancel an ad must inform the business manager of their intent by 12:00 p.m. the Monday before their ad is scheduled to run.
- Ad copy and camera-ready ads must be received by 4:30 p.m. the Friday before publication.
- Ads may be proofed until Noon Tuesday.
National Rates
$12.00 per column inch
National Rates apply to businesses that operate outside the state of Alabama and outside a 50-mile radius of Auburn University. Chain stores with a local office in Auburn are considered local advertisers.
National ad agencies that have established credit with The Auburn Plainsman are eligible for a 10% prepay discount. Full payment is required if the payment is received after the run date. National advertisers will not be eligible for pick-up discounts.
National Rate Card
| No. of Columns | |
1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|---|
| Column Width | 1.833" | 3.792" | 5.75" | 7.708" | 9.667" | 11.625" | |
| Inches Deep | |||||||
| 2 | $48.00 | $72.00 | $96.00 | $120.00 | $144.00 | ||
| 3 | $72.00 | $108.00 | $144.00 | $180.00 | $216.00 | ||
| 4 | $48.00 | $96.00 | $144.00 | $192.00 | $240.00 | $288.00 | |
| 5 | $60.00 | $120.00 | $180.00 | $240.00 | $300.00 | $360.00 | |
| 6 | $72.00 | $144.00 | $216.00 | $288.00 | $360.00 | $432.00 | |
| 7 | $84.00 | $168.00 | $252.00 | $336.00 | $420.00 | $504.00 | |
| 8 | $96.00 | $192.00 | $288.00 | $384.00 | $480.00 | $576.00 | |
| 9 | $108.00 | $216.00 | $324.00 | $432.00 | $540.00 | $648.00 | |
| 10 | $120.00 | $240.00 | $360.00 | $480.00 | $600.00 | $720.00 | |
| 11 | $132.00 | $264.00 | $396.00 | $528.00 | $660.00 | $792.00 | |
| 12 | $144.00 | $288.00 | $432.00 | $576.00 | $720.00 | $864.00 | |
| 13 | $156.00 | $312.00 | $468.00 | $624.00 | $780.00 | $936.00 | |
| 14 | $168.00 | $336.00 | $504.00 | $672.00 | $840.00 | $1,008.00 | |
| 15 | $180.00 | $360.00 | $540.00 | $720.00 | $900.00 | $1,080.00 | |
| 16 | $192.00 | $384.00 | $576.00 | $768.00 | $960.00 | $1,152.00 | |
| 17 | $204.00 | $408.00 | $612.00 | $816.00 | $1,020.00 | $1,224.00 | |
| 18 | $216.00 | $432.00 | $648.00 | $864.00 | $1,080.00 | $1,296.00 | |
| 19 | $228.00 | $456.00 | $684.00 | $912.00 | $1,140.00 | $1,368.00 | |
| 20 | $240.00 | $480.00 | $720.00 | $960.00 | $1,200.00 | $1,440.00 | |
| 21 | $252.00 | $504.00 | $756.00 | $1,008.00 | $1,260.00 | $1,512.00 |
National Agency Policies
- The ADVERTISER is financially responsible for all advertising placed with The Auburn Plainsman, whether or not the advertiser has received payment for the advertising from any/all clients they are acting on behalf of.
- Agencies have 30 days to dispute any errors in advertisements. After the 30 days, the agency will not be reimbursed/discounted for the error.
Mechanical Requirements
We accept ads in the following file formats: .pdf, .jpeg, .tiff, .psd & .bmp. Ads must be 300 dpi.
Please send all ad copy to plainad@auburn.edu.
Color
The Auburn Plainsman prints using a CMYK color format. We encourage all advertisers to help their ads stand out with color. The color options are listed below.
| Black + One Color | $100.00 |
| Black + Two Colors | $200.00 |
| Full Color | $300.00 |
Classifieds
Classifieds may be placed in each Thursday’s paper, and may also be posted on the website. Classifieds must be prepaid and cannot be called in. All advertising policies of The Auburn Plainsman as found in this rate card do apply.
|
Line Ads
|
Border Classified Ads
|
|
Student Rate: $3.50 minimum and 25¢ for each word over 14 words. General Rate: $4.20 minimum and 30¢ for each word over 14 words. The deadline to place a classified ad is 4:30 p.m. the Friday preceding the Thursday of publication. The Auburn Plainsman reserves the right to refuse any classified ad it considers misleading or in poor taste. |
Local Rate: $7.50 per column inch. National Rate: $8.75 per column inch. Other than logos, no artwork is accepted. The minimum ad size is 1 column x 4 inches. The maximum ad size is 1 column x 8 inches. The space reservation deadline for border classifieds is 3:30 p.m. on the Friday prior to publication. No advertising discounts apply to border classifieds. |
Tabloid Rates
$7.50 per column inch
Ad sizes are limited to the following 5 options:
- 5 col. (9.667”) x 11.5”
- 5 col. (9.667”) x 5.75”
- 2 col. (3.792”) x 11.5”
- 3 col. (5.75”) x 5.75”
- 2 col. (3.792”) x 5.75”
Internet Rates
The Auburn Plainsman’s website, theplainsman.com, is an interactive, ever-changing site where the paper is published online each week. The site offers features such as message boards, polls, weather, slideshows, and special columns.
150,000 unique visitors a month!
Online Ad Campaigns |
||
| 1 Week | 1 Month | |
| Banner (all pages) 728px x 90px |
$80.00 | $175.00 |
| Skyscraper (all pages) 160px x 600px |
$70.00 | $150.00 |
| Rectangle (all pages) 180px x 150px |
$60.00 | $125.00 |
| Package (one banner, skyscraper, rectangle) | $160.00 | $340.00 |
| Text Links | N/A | $100.00 |
| We accept all image files, animated GIFs and Flash advertisements as long as ad size is neglible. | ||
Special Sections
Welcome Back Issue – August 16th
This special issue contains a sneak peek of upcoming events on the Plains. We distribute this publication on the first day of fall classes.
SEC Preview Guide – September 1st
Get geared up for another exciting season of SEC football with this action-packed preview guide.
Holiday Buying Guide – November 1st
Winter fashions, gifts, and fun for good girls and boys — and naughty ones too.
Spring Break Issue – February 21st
Find out about the hottest Spring Break
destinations and fashions in this special issue.
March Madness Issue
This issue is distributed the morning after brackets are announced and allows advertisers extended exposure.
Camp War Eagle – Each CWE Session
This popular issue is the best way to reach Auburn’s most impressionable market segment. It is distributed to upcoming freshmen and their parents.
Subscription Rates
Subscriptions to The Auburn Plainsman may be obtained by mail. All subscriptions are non-refundable.
1 Semester Rate: $20.00
1 Year Rate: $40.00
Please send credit card number (Visa or Mastercard), check or money order, along with your mailing address to:
The Auburn Plainsman
B-100 Foy Student Union Building
Auburn University, AL 36849-5343
Inserts
Inserts must be approved two weeks before the insertion date by the business advertising manager. All inserts must be pre-paid. Priority is given on a first-come basis. No inserts over 12 pages will be accepted. Minimum size is 8.5” x 11” . The cost is $70/thousand with a minimum run of 8,000 during the year, 5,000 during the summer and a maximum run of 10,000 during the year, 7,000 during the summer.
No prepay discounts will be given. The advertiser is responsible for the delivery of the inserts one week prior to publication to the following printing address:
The Columbus Ledger-Enquirer
c/o Production Manager
17 W. 12th Street
Columbus, Ga. 31902
2007-2008 Run Dates
Payment Policies
- All advertising is payable in advance (cash, check, MasterCard, Visa, or money order) unless the advertiser has established credit with The Auburn Plainsman. Advertisers who wish to receive credit status must have been in business for 1 year and must submit a credit application for approval by the general manager. Credit is lost when a bill is not paid within 90 days.
- Statements are mailed following the last issue of the month. Payment must be received within 30 days after the statement date. Accounts not paid within 30 days are considered past due and are subject to a 1.5% Finance Charge. Statements are assumed to be correct. Inquiries about statements must be taken up with the accounts manager before the 15th of the month following the date of the advertisement. No adjustment will be made after this time; therefore, it is important that statements are checked carefully.
- Accounts that are more than 90 days past due and that have not made arrangements with the general manager for payment will be referred to Auburn University’s collection agency. All charges associated with the collection of the account will be charged to the advertiser.
- Only advertisers who have paid their previous semester’s bill will be allowed to advertise the next semester.
Advertising Policies
- The Auburn Plainsman reserves the right to refuse any advertisement. Ad copy must be provided directly to The Auburn Plainsman and is subject to the approval of the editor and business manager. Advertising will be rejected if it is determined to discriminate based on age, race, national origin, religion, sex, or marital status except where legal restrictions prevail. Rates and prices herein are subject to adjustment without individual notice. Adoption ads are not accepted in compliance with Alabama Code 26-10-8. Alcoholic beverage advertising is run in compliance with State of Alabama ABC board provision 20-X-7-01. Ads are not accepted for the following categories: Companionship or dating services, palm readers, fortune tellers, astrologists, hypnotists, bingo ads, credit card ads, 900 numbers, scholarship ads, ads requesting self-addressed stamped envelopes, and ads for gambling events with cash prizes.
- All advertising orders are accepted subject to the terms and provisions of the current rate card. The Auburn Plainsman will not be liable for damages resulting from any error in any advertisement for more than the loss of the space occupied by that which is in error. The publisher assumes no liability if, for any reason, it becomes necessary to omit an advertisement. All advertisers must make known the name, street, city and phone number of the individual and the organization submitting the ad. The use of other business’s trademarks and copyrights (including Auburn University’s) in an advertisement without proper authorization is prohibited. The advertiser is responsible for obtaining a photo release for persons who appear in their ad.
- All insertion orders must have an authorized signature. Once the advertiser has had the opportunity to proof the advertisement and is satisfied that no changes need to be made, the advertiser will initial the insertion order. Once the insertion order is signed, The Auburn Plainsman will not be held responsible for any mistakes made after proofing. The terms in this rate card are subject to change without individual notice.
- Employment ads must state clearly the duties of the job being offered. If salary is mentioned in the ad it must be a guaranteed amount.
