Fresh, never frozen.
In a world where this may not be the motto of most hamburger chains, this is the approach that Five Guys Burgers and Fries has taken.
Located on College Street in the heart of downtown Auburn, Five Guys Burgers and Fries opened its doors locally May 22.
"Customer service and food quality are our highest priorities," Len Cerasoli, franchise owner of Five Guys Burgers and Fries in Auburn, said. "We hope that we will have as much success at this location as we have had at the Montgomery location."
Success hasn't been hard to come by for this burger joint because they use fresh ingredients and no preservatives.
"We have no freezers, everything is fresh, and nothing is made in advance," said Anderson Hewitt, district manager of the Five Guys Burgers and Fries in Auburn. "We have fries cut fresh every morning and handballed meat patties. I like to think we have the highest quality in products."
Customers share that opinion. Tessa Puckett, a regular at the Five Guys Burgers and Fries located in Trussville, won't think about going back anywhere else for a burger.
"There is nothing that can compare to Five Guys," Puckett said. "No other fast food place tastes nearly as fresh. When it comes to a burger and fries, Five Guys is above every other restaurant."
Five Guys Burgers and Fries has a menu designed to accommodate any customer.
For the customer who wants a full out burger, they offer their full-sized burger with or without cheese. For the customer who is a not as hungry, they have the little burger. Both can come dressed however the customer desires with a list toppings to choose from.
Cerasoli said Five Guys was started in Washington D.C. in 1986 by a father and his four sons.
After seeing the success of their company, Five Guys decided to franchise in 2004. Since then, one restaurant has been opened every two days across the country, making Five Guys Burgers and Fries the fastest growing chain in the United States in 2008.
Cerasoli said Five Guys is committed to the campus lifestyle.
"Starting in the fall, Five Guys Burgers and Fries will be opened late on Thursday, Friday, and Saturday nights," Cerasoli said. "We want to make sure the staff is trained and well-adjusted first so our customers will experience the best service and food possible."
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