The Auburn University Bookstore held its first fashion show Tuesday afternoon to showcase fall fashions for both guys and girls.
"We've talked about it before," said Katie Lee, bookstore director.
Lee said Haley Concourse would have been a great location, but amplified sound permits can't be obtained until after 7 p.m.
"We wanted to do it in the store because students don't like to come back in the evening time," Lee said.
Jennifer Edwards, marketing and communication specialist for the bookstore, said planning started in July.
The bookstore team got the idea from different professional associations.
"Other bookstores have had a show and had good results," Edwards said.
Models for the event were members of the Greek community, including eight girls and seven guys.
"Loved it," said Drew Cullen, senior in accounting and an Interfraternity Council Executive. "It was great for the bookstore, and we thank them for having us."
The girls and guys agreed they did it "just for fun," but as an added perk, models got a free item of clothing for participating.
"We're all about the Under Armour," Cullen said.
Under Armour was only one of the many clothing brands featured at the fashion show.
Other fall fashions included clothing from Klutch Apparel, For the Glory, Russell Athletic, Victoria's Secret, Press Box and MY U.
Carolyn Rush, sophomore in public relations and member of Alpha Delta Pi, said her favorite outfits were the game day dresses.
"It was so fun," Rush said.
Rebecca Hart, Miss Auburn University, served as the emcee for the event.
Hart said she has emceed pageants before, but never a fashion show.
"It was different because of the crowd interaction, but that just made it more fun," Hart said.
Edwards said this will likely become an annual event, or even semiannual.
"We might do it again in the spring," Edwards said.
Edwards said even if the bookstore doesn't see increased sales, it was a success.
"If we can do fun stuff for the students, that's just a bonus," Edwards said.
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