Louie's Chicken Fingers launched into business Aug. 27 in Hamilton Place on Moores Mill Road.
Louie's is owned by Auburn resident and contractor Doug Cannon.
"It's probably similar [to Zaxby's and Guthrie's], but I want mine to be better," Cannon said. "I've been a builder for 25 years. I'm not the best builder, but I try to be the best. Even here, I want to use the best products that I can use to make the food better."
Family is also important to Cannon.
"I want to eventually give this place to my daughter," Cannon said. "My daughter has what is called Schmidt's disease. She's got diabetes and Addison's. She stays sick all the time, so I'm going to give it to her. I'm doing this for my kids."
That care and concern for family extends to customers as well.
"We have a lot of repeat customers," said Ryan Willis, general manager. "We try to take care of everybody just like they are family."
Despite its name, Louie's Chicken Fingers offers a wide variety of food items, such as catfish, burgers, wings, salads and wraps, in addition to chicken fingers.
Prickette said she thinks the burgers have actually become the most popular menu item.
Louie's offers sides with meals, including coleslaw, steamed vegetables and onion rings.
Louie's also makes its signature sauce and ranch dip by hand, and it doesn't charge for extra sauce.
"We've got people who drive through the drive-through in their golf carts," Willis said. "So people in this area have really enjoyed it because it's close by."
However, Louie's still hasn't had many student customers.
"We're starting a special on Mondays and Wednesdays for wings," Willis said. "Hopefully that will help encourage them to come this way because it is a little bit away from campus."
Louie's is having a grand opening Oct. 2 to attract more student customers.
"I want you to walk in and say, 'This is so much better than the other places,'" Cannon said. "I want to be the best."
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