Get ready for an evening of southern-inspired celebration.
The Overall Company in Opelika will host The Southern Revelry on Saturday, July 27.
The event runs from 3 p.m.-midnight and features fashion, food, music and art from throughout the region.
Jay Pritchard, co-owner of The Overall Company, wants to celebrate southern tradition and culture. Prichard runs The Overall Company with Ty Maloney, Ali Maloney and Jay's wife, Laura.
"We want to show off Opelika," Jay said. "We want to change how people view the area."
Jay, a graduate of the University of Alabama, is hoping this event will be the "forefront of something awesome."
He is hoping to show off Opelika and said the event will "encompass some cool stuff."
The Southern Revelry will feature a Pop-up store from fashion designer Billy Reid.
Reid, whose main store is located in Florence, Ala., has stores in cities across the country, including New York City and Atlanta.
Jay met Reid in Austin, Texas, at South by Southwest. The Overall Company was there to promote the Opelika area.
Chef David Bancroft, who will open the new restaurant Acre in the fall, will provide food. Acre will be located near the corner of Gay Street and Glenn Avenue.
The Southern Revelry will be a preview of Acre's future menu, with Bancroft selling tamales and cooked pork belly.
Tasia Malakasis and Belle Chevre will be selling a wide selection of goat cheese.
Good People Brewery from Birmingham and Blue Pants Brewery from Madison, Ala., will be onsite Saturday with a selection of beers to try. Both breweries already have beer available at The Overall Company.
Coffee will be available, but only to ticket holders.
The drive-thru will be closed to make room for the stage and different artists' booths.
Live music will begin at 7 p.m. and run until midnight.
The Banditos, Dana Swimmer and Great Peacock will be the musical acts for the evening. All three acts are presented by Cotton Seed Studios.
Musicians will perform on a purpose built stage behind the building.
"Every square inch has been utilized," Pritchard said. "The building will be broken into stations to prevent crowding in certain areas."
There will be a chef on the second floor, along with artists painting busts of famous Alabama figures. These will be available for purchase.
Tickets are available online at http://southernrevelry.com/ for $10 and will be sold at the door for $12. Attendees will receive wristbands and are welcome to leave and come back to the event later in the evening.
Jay and the other owners of The Overall Company have been working hard to change the way the Auburn-Opelika area is viewed.
"We can't afford not to do this," he said. "We want to get like-minded people together."
This will be The Overall Company's largest event, with Pritchard expecting anywhere from 800 to 1600 people to attend.
"We had 1100 people attend our grand opening," Pritchard said.
Planning for the event didn't start until May of this year. Originally conceived to be much smaller, more was added as ideas were formed.
If successful, Pritchard hopes to make The Southern Revelry an annual event.
Planning for next year will start once, "We all get some sleep."
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