Networking. It's the No. 1 way to get a job, but with all of the social networking sites out there, students may begin to tread in dangerous waters if they aren't careful.
A study by ExecuNet, an executive search firm, found 77 percent of recruiters run online searches to screen candidates before the interviewing process. Thirty-five percent of these recruiters said they have eliminated candidates based on the information they found.
"My mom is the president of a company located in Atlanta, and she has always stressed the importance of a clean e-image," said Ashley Puchalla, a junior in business administration, "Not only do you look bad, but it makes the company look bad as well."
Some online areas students should regulate include Facebook, MySpace, Twitter, Flickr and blogs.
According to Monster.com, take down any pictures including alcohol. Even if the drink is in a Solo cup, the suggestion of alcohol in pictures looks unprofessional and can give the potential employer the wrong impression.
Avoid posting anything provocative. This includes pictures, videos, YouTube videos, photo comments, regular comments, quotes, song lyrics and e-mail addresses.
"When you're in a field like mine, keeping a clean e-image is important because school systems are not only looking at what kind of person you are, but whether you'll be a good role model for children," said Erin Hale, a senior in elementary education.
Watch the language. Anything sexually or racially prejudice makes the potential candidate look closed-minded and rude.
Even if it's written by someone else, putting it on a personal profile, blog or Web site makes it appear to be that person's view.
Check the site regularly. Everyone has been a victim of an embarrassing photo, comment or video of themselves popping up on their Web site or networking site. This is why it's important to check the site often.
Google yourself. If there's any information posted on the Web that could be harmful to future careers and opportunities, contact the sites to see if it can be removed.
Also, companies such as ReputationDefender and International Reputation Management have formed to help people who have had their reputations tainted online. They help get posts and pictures removed and assist in setting up new, more flattering Web sites that will help acquire jobs.
Be discreet. Many networks offer a "private setting." This is a great feature because only friends that have been chosen are allowed to see the profile.
New features allowing users to block photos and comments are also available. Even with these new options, keep in mind that nothing is private when it comes to the Internet.
Despite the warnings given, social networking sites are a great opportunity for the job search. Sites like LinkedIn, a business-oriented networking site, allows users to post resumes, search for jobs and research the companies for which they are interested in working.
"LinkedIn is a great networking site for students looking for job," said Nancy Bernard, Director of Career Development Services. "We highly recommend Auburn students to utilize this resource."
Having a clean, professional e-image will set the average job candidate apart from the rest.
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