There’s about to be a new way for students to get a sweet late-night snack in Auburn.
Insomnia Cookies will soon add a new location at 191 North College Street, on the first floor of the 191 College apartment complex. The store will open late this year or early 2020, per Insomnia’s marketing department.
The bakery chain is known for serving and delivering cookies and brownies alongside ice cream and milk through the night into early morning. The Auburn location will close at 3 a.m., according to Insomnia’s marketing department.
Insomnia already has stores in Tuscaloosa and Birmingham, and is a common sight in other college towns — only three other Southeastern Conference college towns don’t have a store.
“Insomnia Cookies was bringing something new to the market,” said Pavan Reddy, general counsel and chief operating officer of Auburn Ventures, the realty company that owns the property at 191. “We thought it’d be a great fit … there are a lot of students that can be served here.”
Insomnia is one of four tenants that will fill the first-floor retail space of 191 College, alongside Dunkin’ Donuts, Domino’s Pizza and Chase Bank. This will be the bank’s first branch to open in Alabama.
“I think these are some strong, long-term retail tenants that will bring a lot to the student community and the overall Auburn community,” Reddy said.
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Dominos and Chase Bank should be opening “any day now,” while Insomnia and Dunkin’ still have construction on their retail space to complete before opening, Reddy said.
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