Amazon is an online marketplace for people to purchase personal items ranging from household needs to fashion and clothing.
Amazon has many trending item searches such as fashion and electronics. Popular items are athletic wear, accessories and home decor.
Lululemon, an athletic apparel retailer, is known for its shirts, shorts, leggings, tennis skirts and joggers, as well as its high prices. Amazon features joggers that are similar to the Lululemon joggers but at a lower price. To continue with the activewear trend, Amazon also has a bestselling tennis skirt by the Werena store.
Not only does Amazon specialize in athletic wear, but they sell various accessories.
Accessories are an important part of any outfit and add personality and interest to your attire, according to Shop Your Wardrobe. Hair clips are increasingly popular in the accessory department. They are also known as claw clips and have become popular through the social media and video app, Tik Tok.
These hair clips are bringing back 90s trends that actress Jennifer Aniston used to rock, according to Vox.
“We are in the midst of a years-long feedback loop that is hellbent on resuscitating 1990s and 2000s trends; colloquially, it’s referred to as ‘Y2K fashion,’” wrote Vox writer Terry Nguyen in “The claw clip’s comeback.”
Avery Richardson, junior in education, is one example of students using Amazon to find the best deals on hair clips.
A recent survey sent to Auburn students on their favorite Amazon trends showed another popular find on Amazon: house decor. College students are typically trying to furnish their homes on a budget, and Amazon provides just that, like string lights, furniture and picture frames. Amazon also provides other everyday items in their technology department.
According to Industry Today, the technology sector is the largest segment in the market, and Amazon has taken note.
In December 2021, Good Housekeeping documented the Amazon’s top-50 bestselling products. The top 50 products include technology like the Echo Dot, video doorbells and speakers. There are also television necessities such as remotes and electronic reading devices like the Kindle.
During the holiday season, Amazon featured many holiday highlights on its website. Holiday deals included cell phones and accessories, fashion, toys and beauty products. Amazon also had other categories like price, sports and dining utensils.
Amazon’s page featured an early Black Friday sale for additional discounts and a section specifically for home holiday decor. Its homepage acts as a guide to finding the perfect gift as it provides different tabs for each gift category.
“Amazon is a great company because they have a wide array of products, excellent shipping time and customer service,” said Abby Anderson, freshman in kinesiology.
While college students often turn to Amazon for shopping, it also impacts local businesses.
Wrapsody is a gift boutique in downtown Auburn. This business benefits from Amazon as they receive office supplies like binders and safety pins from the company.
“It is pretty beneficial use-wise,” said Hannah Way, website manager at Wrapsody.
She continued that Amazon has fast delivery, large inventory and good prices.
On the other hand, many local businesses are impacted by Amazon because of the competition it poses. Crystal Tomasello is the owner of the local bookstore and coffee shop Well Red. She explained that Amazon gives good prices for books, so many people purchase their reading materials there instead.
“Being an independent book store, you definitely have to compete for books,” Tomasello said.
Despite the competition, Well Red still uses Amazon by purchasing baking items such as muffin cups and spices.
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Becca Benner, senior in public relations with a minor inmarketing, is a culture writer at The Auburn Plainsman.
