Mike DeMent, founder Don DeMent's brother, was tasked with creating the sign. Don told him the restaurant’s name – “Mama Goldberg’s” – but never spelled it out for him. A misspelled sign arrived a few days before the grand opening.
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By Elizabeth Marsh | Photographer | January 7Auburn Forward Keshawn Murphy (3) attempts a two-pointer while Texas A&M Forward Rashaun Agee (12) moves to block during a matchup against Texas A&M in Neville Arena on Tuesday, Jan. 6, 2026.
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By Elizabeth Marsh | Photographer | January 7Auburn Guard Tahaad Pettiford (0) guards Texas A&M Guard Jacari Lane (5) during a matchup against Texas A&M in Neville Arena on Tuesday, Jan. 6, 2026.
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By Elizabeth Marsh | Photographer | January 7Auburn Guard Tahaad Pettiford (0) shoots a three-pointer during a matchup against Texas A&M in Neville Arena on Tuesday, Jan. 6, 2026.


