Matthew Bishop | Photographer
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Mike DeMent, founder Don DeMent's brother, was tasked with creating the sign. Don told him the restaurant’s name – “Mama Goldberg’s” – but never spelled it out for him. A misspelled sign arrived a few days before the grand opening.
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April 25AUBURN, AL - APRIL 24 - Auburn's Eric Guevara (8) - #6 Auburn Tigers vs. #9 Oklahoma Sooners at Plainsman Park in Auburn, AL on Friday, April 24, 2026. Photo by Zach Bland/Auburn Tigers
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April 25AUBURN, AL - APRIL 24 - Auburn's Bristol Carter (5) - #6 Auburn Tigers vs. #9 Oklahoma Sooners at Plainsman Park in Auburn, AL on Friday, April 24, 2026. Photo by Zach Bland/Auburn Tigers
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April 25AUBURN, AL - APRIL 24 - Auburn's Jackson Sanders (36) - #6 Auburn Tigers vs. #9 Oklahoma Sooners at Plainsman Park in Auburn, AL on Friday, April 24, 2026. Photo by Zach Bland/Auburn Tigers