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Matthew Bishop | Photographer ·

Mike DeMent, founder Don DeMent's brother, was tasked with creating the sign. Don told him the restaurant’s name – “Mama Goldberg’s” – but never spelled it out for him. A misspelled sign arrived a few days before the grand opening. 

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A player in a white uniform throws a yellow softball while another player in a similar uniform stands nearby.

Softball

April 19

GAINESVILLE, FL - APRIL 18 - Auburn's Alyssa Hastings (20) - Auburn Tigers vs. #4 Florida Gators at Katie Seashole Pressly Stadium in Gainesville, FL on Saturday, April 18, 2026. Photo by Zach Bland/Auburn Tigers