Momma Goldberg's Sign

Mike DeMent, founder Don DeMent's brother, was tasked with creating the sign. Don told him the restaurant’s name – “Mama Goldberg’s” – but never spelled it out for him. A misspelled sign arrived a few days before the grand opening.

A group of basketball players in uniforms stands together, smiling with a woman positioned in front, all in a sports arena.

Payton Smith | Photographer

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By Payton Smith | Photographer | March 26

Auburn Basketball celebrates a win against Nevada in Neville Arena in Auburn, AL on March 25, 2026.

A basketball player in an Auburn uniform hangs from a hoop with excitement, displaying energy and enthusiasm.

Payton Smith | Photographer

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By Payton Smith | Photographer | March 26

Filip Jović (38) dunks on Nevada in Neville Arena in Auburn, AL on March 25, 2026.

A player in a white jersey fiercely grips a basketball while another player in blue reaches to block him, amidst a cheering crowd.

Payton Smith | Photographer

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By Payton Smith | Photographer | March 26

Filip Jović (38) attempts to shoot against Nevada in Neville Arena in Auburn, AL on March 25, 2026.