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A spirit that is not afraid

Food Ads Sickening, Not Appetizing

It's apparently been happening for a while, but I've only recently begun to care: fast food commercials are sick.

I think I'm choosing now as the time to form an opinion about these, because they are, perhaps, worse than they have ever been.

Of course we've got the sexual ones with celebrities and other women scantily clad and chomping down seductively on a huge burger, but we've also got ads now demanding us to "unthink."

I'm talking about KFC's new ad for its $5 grilled chicken box.

I suppose what KFC is trying to say is "Watch out world, because we're doing things a whole new way, so forget what you knew!"

Regardless, I don't want to be told to unthink anything, and the first time I saw the ad I was completely confused by the term, for the concept of unthinking just doesn't make sense when paired with chicken.

Unthink chicken ... Huh?

But perhaps the worst one is the advertisement for Hardee's biscuit holes, or as they so fondly call them: B-holes.

The commercial shows a Hardee's representative telling people on the street to try the plate on the left containing doughnut holes, which are deemed A-holes, and the Hardee's plate on the right, which holds B-holes, or biscuit holes.

Of course all the participants chose the B-holes, the Hardee's biscuit holes.

One man even so embarrassingly says, "I guess I'm just a B-hole kind of guy." Now, you can read into this what you choose, but when I think B-hole, I don't think of a yummy sugar-coated biscuit middle. The commercial makes me never, ever want to taste a biscuit hole.

Then we move on to Quizno's "Toasty Torpedo" sandwich commercials. It creates a scenario that includes an oven saying extremely dirty things to a poor innocent Quizno's employee who is just trying to grab some lunch.

The oven tells Scott, the employee, to "put it in him," "do that again" and "say it sexier."

I don't think I'll be eating one of those either. Thanks, fast food commercials, for doing the opposite of what you intended and making me detest your food.


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