As Auburn awaits the highly-anticpated beginning of the 2025 football season, fans won’t only be looking forward to a fresh squad of Tigers on the field, but also a brand new experience at Jordan-Hare Stadium.
In what has been a topic of conversation for years, the construction of the new north end zone videoboard is finally wrapping up and set to debut this fall when Auburn hosts Ball State for its annual Kickoff on The Plains on September 6. It will be two-thirds the size of the south videoboard, which is currently the largest videoboard in college football.
The new videoboard will rank as the sixth largest in the Southeastern Conference and top 20 nationally. The south end zone videoboard and north videoboard combined will feature the largest LED square footage of videoboard – 17,928 square feet – among all 16 SEC schools.
Approved at the Feb. 2, 2024 Board of Trustees meeting, the $25.7 million videoboard broke ground in the summer of 2024 and continued through last football season and into the first half of this year, hence the numerous cranes visibly towering over Jordan-Hare this school year.
The videoboard stands at 47 feet high by 154 feet wide, totaling 7,238 square feet of LED space and replacing the old scoreboard, originally installed in 1987. The original scoreboard predates the first Iron Bowl played in Jordan-Hare, which was in 1989.
Athletic Director John Cohen has expressed his desire to develop the north endzone many times since taking the job in October 2022. Cohen hopes this new addition to the stadium will provide an enhanced experience to fans and students, who were often forced to turn around 180 degrees to see a replay or hype videos.
"We are appreciative of the Auburn Board of Trustees for its continued support of Auburn Athletics and the Auburn Family," Cohen said. "This videoboard project will not only take a big step in our efforts to provide a better aesthetic balance between Jordan-Hare Stadium's north and south endzones and an improved sound experience, but more importantly, will continue to modernize the fan experience for our fan base. It will also give our south end zone patrons, including our student section, an opportunity to have an unimpeded and straight-ahead view of a state-of-the-art videoboard."
The concrete structure stands alone from the stadium and behind the current seating bowl, indicating the intention to continue further development in the north endzone.
Although it is a separate foundation, the lower frame of the structure will also provide a food and beverage offering area this season, allowing for an easier flow of traffic among fans on the main concourse level of the stadium.
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Gunner is a freshman majoring in journalism. He started with The Plainsman in the fall 2024.
You can follow him on X (Twitter) at @norene_gunner10
