The touch.
The feel.
Of cotton...in your insulation.
Approximately 500 pairs of jeans can be recycled to provide insulation for a 2,300-square-foot house.
The Gap is hosting a donation drive called "Recycle Your Blues" for people to donate denim to provide insulation for houses.
Cotton, Inc. started the event, which it calls "Cotton. From Blue to Green" in 2006, but this is the first year The Gap is involved.
Antoinette Pulliam, customer experience expert at The Gap on South College Street, said The Gap is trying to expand the amount of charitable entities it is involved with.
Customers who donate denim receive a 30 percent discount on a new pair jeans from The Gap.
Pulliam said her store is hoping to receive enough jeans to insulate one house.
"We had a big rush starting Friday and Saturday," Pulliam said. "We did have people waiting at the door on the five with their jeans in their hands."
The store on South College has collected more than 100 pairs of jeans since the donation drive started March 5. It will continue collecting jeans until March 14.
"As a store we've even had people take off their jeans that they came in the store with to get a new pair," Pulliam said.
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