Converse and Hibbett Sports have teamed up to make text messages worth while.
The shoe company and sporting goods store are sponsoring the "Sneakers are Money Sweepstakes."
"It's a really easy sweepstakes to enter," said Kevin Lynch, integrated publicist for AMP Agency. "Students just have to text the keyword to 444-333."
The keyword can be found inside Hibbett Sports stores.
"The customer can go into our store and find the sign that's posted on the shoe wall in our Converse area," said Shelley Sexton, marketing and events coordinator for Hibbett Sports. "And it tells a code that they text for a chance to win."
The grand prize winner will receive a total of $2,000.
"It's for a chance to win a $1,000 Hibbett Sports gift card and then another $1,000 Visa gift card to spend anywhere they choose," Sexton said.
There are also two runner-up prizes.
"The runner-up prizes are $250 towards Converse products and a $250 shopping spree at Hibbett Sports," Lynch said.
The prizes can be used only for in-store purchases at Hibbett Sports, not its Web site.
Auburn was chosen as one of five universities around the Southeast where the contest is being marketed.
"We're doing it at Auburn University, Mississippi State, the University of Alabama, the University of Florida and the University of South Carolina," Sexton said.
Schools were chosen by sales in the region.
"The schools were chosen from our merchandisers that we sell the most Converse Chuck Taylors," Sexton said.
The contest began in April and continues until tomorrow. With only a day remaining, Lynch said there is still a chance for those who wish to enter.
"Last we checked, there weren't a tremendous amount of entries," Lynch said. "So there's a really high chance to win."
Sexton said the winner will be drawn April 28.
"Anybody can text it in to win," Sexton said. "But we're promoting it on college campuses."
Hibbett Sports in Village Mall is the only participating store in the Auburn area.
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