TOMS is making its evolution from a shoe company to a One-for-One company by introducing a second product line, TOMS Eyewear.
Kinnucan's in Auburn started selling TOMS Shoes in February.
Store manager Bobby Tindal said Kinnucan's heard about TOMS through the Internet.
"We are supposed to be getting the new eyewear line in spring 2012," Tindal said.
TOMS was founded in 2006 by world traveler Blake Mycoskie after he befriended children in Argentina and found their lack of shoes devastating.
Since then, TOMS has given over 1 million pairs of shoes to children around the world.
True to the One-for-One movement, with each pair of sunglasses purchased TOMS gives someone sight through medical treatment, prescription eyeglasses or sight-saving surgery for people in Nepal, Cambodia and Tibet.
All of TOMS proposed solutions could impact 80 percent of people afflicted with vision impairment and blindness, according to the TOMS website.
TOMS decided to focus its philanthropy on vision problems because more than 18 million children around the world suffer from blindness or impaired vision.
The website says two-thirds of people who are blind are women because many families in developing countries are more likely to pay for eye care for male family members.
"Sight is a solvable crisis; it helps break the poverty trap," the website says, "Sight means education and opportunity. Women have an equal right to sight, there is an immediate impact, and we create a better tomorrow."
The sunglasses come in three women's styles and two men's styles and range from $135 to $145--almost triple what a pair of TOMS shoes cost.
The hand-painted stripes on the sunglasses' temples represent three elements of the One-for-One movement.
The stripe on the temple represents the customer, the stripe on the tip represents the person who will receive sight from the funds of the purchase, and the middle stripe represents TOMS bringing the two together.
TOMS has a "Virtual Try-On" tab on its website that allows customers to upload their picture to compare styles before they make their purchase.
In TOMS' move from shoes to eyewear, the Seva Foundation is their first partner.
Seva programs and partners have helped nearly 3 million people in resource-poor communities for more than 30 years.
Seva is known for its eye-care programs in Asia and Africa.
Former Kinnucan's employee Chandler Whatley said she is excited about the new addition.
"I am excited we will have both lines of TOMS products in Auburn so college students can appreciate their One-for-One movement," Whatley said.
To shop for TOMS shoes and eyewear go to www.toms.com or visit the locations or websites of other TOMS-approved vendors.
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