Love it or hate it, Lilly Pulitzer is invading college campuses. With bold prints and bright colors, the designs are hard to miss.
The Auburn University Bookstore, located in Haley Center, has started carrying more Lilly Pulitzer products.
"We've been carrying the planners for a couple of semesters now," said Lauren Jones, technology manager for the bookstore.
Jones also said they started carrying technology cases last spring, including phone cases, iPad sleeves and iPad folio cases.
Jones said the planners have been popular among the students, and they have had to reorder them several times.
According to Jones, the technology cases sold out completely, especially when the new line of patterns came in.
"Most of the time, the Lilly thing sells better," Jones said of the line in comparison to other products sold at the bookstore. "(Lilly is) a little bit more expensive in relation to some of the other planners, but they offer a lot more."
The planners the Bookstore carries include months at a glance, a place to document dates to celebrate and a place for party planner notes, among other quick shortcuts.
"(It's) just a lot more to offer so the value is really good because you're getting more, plus you're getting a Lilly print," Jones said.
Jones said she tries to mark down the prices to a dollar or two less than the suggested price because she knows students are going to purchase them.
CeCe Sherman, junior in political science, said recently there has been more of a variety of people buying Lilly at Pink Bee in Greenville, S.C. Pink Bee is a Lilly Pulitzer retail store owned by CeCe's mother, Joanna.
"They're marketing it to different types of people, and they're making a lot of changes with different price ranges," CeCe said.
Kelsey Tucker, freshman in public relations, worked at a Lilly Pulitzer store in Huntsville, her hometown.
Tucker said she has adored Lilly Pulitzer for a long time, including her clothing .
"It's so unique," Tucker said. "They say some people can wear Lilly and some people can't. I don't agree with that because I think anyone can wear it if they want to, I just think it takes the right fashion mind to be able to you know how to piece it together because the prints are so bold."
Tucker said she thinks a reason Lilly is making a comeback is because the prints are becoming much more modernized.
Tucker said her personal favorite print is called "First Impressions." It is light and dark pink roses on a bright blue background, contrasted with lime green leaves.
"A few years ago they were kind of simple (prints)," Tucker said. "The fashion culture is changing so much, Lilly is now keeping up with what people are wanting I think and choosing colors that are popular."
CeCe said the customers at her mother's store range from elderly people to children who are buying clothes.
Her personal favorite Lilly design is the shift dress.
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