While it's difficult to say how much Auburn's run to the 2013 BCS National Championship helped the city and the University financially, it's not hard to tell how much it helped Gus Malzahn's wallet.
Malzahn's newest contract extension, which raises his salary to $3.85 million per year with an increase of $250,000 annually through 2019, makes the 49-year-old coach the third highest paid coach in the SEC behind Nick Saban and Les Miles.
The lucrative deals found their way to the hardwood as well, with new men's basketball head coach Bruce Pearl finalizing a six-year, $2.2 million dollar contract through the 2020 season.
As usual, these contracts are loaded with incentives that make one thing clear: Jay Jacobs wants these men to put people in the seats and bring home championships.
While both contracts would reward coaches for postseason success and championships, Pearl's contract carries a number of incentives that would reward the coach for selling out the Auburn Arena for half of the season.
Attendance was a serious issue at the end of the Tony Barbee era, with a record-low attendance of 4,434 for a game against South Carolina being rock bottom.
The rise of high-definition television has made attendance a difficult issue in many sports.
A winning product can fix many of the problems, but the potential for championships is a greater long-term solution.
With Malzahn and Pearl's championship history, it only made sense for Jacobs to lock down the pair for as long as possible.
Now it's up to Malzahn and Pearl to prove they are worth their lofty paystubs.
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