One of Auburn’s burger joints could soon become a go-to breakfast stop.
Don Doyle, owner of the Cheeburger Cheeburger in downtown Auburn, is adding a breakfast menu that is available daily from 6 a.m. to 10 a.m.
On March 18, Doyle officially expanded the breakfast options available in downtown Auburn.
“We used to have the Barbecue House that had breakfast, and so when it [closed], that left Waffle House and Big Blue Bagel,” Doyle said. “What I’m wanting to do is take the market that Barbecue House left behind.”
While it is not required by the franchise that Cheeburger Cheeburger restaurants serve breakfast, it is allowed.
“Pancakes — that’s what’s going to set us apart,” Doyle said. “The other places have their niche, and pancakes — that’s going to be ours.”
Expected to be the most popular menu item, Auburn locals and visitors can get the pancake platter for $5.99. It includes two pancakes, two eggs and a breakfast meat.
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“If we were just talking about the burger places, then what would set us apart as being full service?” Doyle said. “How do we give you something that you can’t get at those other places? That’s through our service.”
Doyle has no plans to stop the growth of his restaurant’s menu.
Doyle purchased the Cheeburger Cheeburger in December 2017, and the establishment immediately began to undergo renovations in early 2018.
The restaurant now boasts an Auburn-themed atmosphere with murals and orange-and-blue stripes. The overall vibe reflects the ‘70s and ‘80s.
Auburn’s Cheeburger Cheeburger just recently started serving extravagant milkshakes.
This menu is extensive, including such options as the Maximum Oreo, Tiger Tracks and NY, NY. Atop these dessert drinks are actual desserts, such as slices of cheesecake and fried Oreos.
Next, Doyle said he is working on table menus that will include expanded dessert and appetizer menus as well as a large selection of beers.
“Beyond that, I will start focusing on a catering menu,” Doyle said.
For now, breakfast burritos, omelettes, pancake and three-egg platters and breakfast sandwiches will all be available as featured options on the menu.
Bacon and sausage, eggs, pancakes, homestyle grits, fried hash browns and toast are also served a la carte.
“We still capture the nostalgia of Auburn,” Doyle said. “A lot of the restaurants that used to do that are gone now. We are a part of that ‘old Auburn.’”
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