Online ads survive economic slumpBy Mallory Boykin / Campus Editor | May 1
Along with mini-feeds and bumper stickers, students are bombarded with advertisements for beauty products, apartments, travel agencies and clothing every time they log onto Facebook to see what their friends did this weekend. Social networking companies like Facebook are allowing businesses to utilize their popularity with young adults to reach their demographic. Brooke Ward, regional college relations manager for IES Abroad who advertises on Facebook, said there are three reasons why IES Abroad advertises on the Web site. "Obviously, it's one of the most used applications online by our target demographic, which is college students," Ward said.