After many objections from the Auburn Family regarding the University changing its logo, SGA president Mary Margaret Turton announced Monday evening at SGA senate that Ronald Burgess, Auburn University's chief operating officer, told her that the University will not be changing its classic logo.
“Because we’ve had conversations regarding the visual identity system for the past few weeks in here, I do want to share an update that I got this morning," Turton said. "General Burgess announced that we will not be moving forward with the new logo this morning. We have plans from that directive to continue using the traditional Auburn logo, so I just wanted to share that."
The initial logo change, which was first reported by Brandon Marcello of Auburn Undercover in early August, was supposedly not a logo change — it was a new "visual identity system," according to Auburn University.
SGA passed a resolution last week requesting clarification about the University's "visual identity system," or logo, after no communication was made about the logo following a December 2018 meeting with student leaders, according to SGA senators.
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The University stated in a press release from August that the change was necessary in order to make the "AU" more usable in "digital forms."
The "U" is larger than the "A" in the traditional logo, and in the proposed new logo the "A" was equal in size to the "U," according to the University's Office of Communication and Marketing.
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