Auburn's New Media Club will host Adult Swim, Superfly Marketing and Electronic Arts for the Adult Swim Carnival Tour.
The Saturday event will be held from 6-10 p.m. and will be a showcase for Adult Swim's new shows airing throughout this year.
"One of (Adult Swim's) key demographics is college students and young adults," said Nathaniel Simone, webmaster for the New Media Club and junior in journalism. "By coming to Auburn's campus and hosting a carnival, they hope to showcase all their new ideas and get students to watch Adult Swim."
The Adult Swim tour will include free giveaways, said Alessio Summerfield, brand ambassador team leader and junior in radio, television and film. Simone said the event will also include live music.
"Dan Deacon will be playing the event as far as the musical act, and there is a strong possibility that there will be a local DJ duo opening for Deacon," Summerfield said.
Summerfield said the purpose of the carnival is to have a good time and help expose Auburn's New Media Club to students and faculty on campus.
"Adult Swim wanted to give cool stuff away to college campuses, and the New Media Club wants to let itself be known to the student body, so this is really a win-win and should be a blast to put together," Summerfield said.
The carnival's official sponsors are covering all the event's costs.
Superfly initially contacted Auburn University and sent emails to organizations looking for a team leader. Summerfield said he quickly responded.
"The interview process took all of a week, and I was completely blown away to know that I'd be team leader for such an exciting event," Summerfield said. "I put together the rest of the team shortly after that."
He said there was no problem getting permission for the carnival to be held at Auburn.
"As far as preparations, Auburn University, Adult Swim, Superfly Marketing and Electronic Arts have all been really great about making sure that everything is running smoothly, so the logistics of the event haven't been stressful at all," Summerfield said.
The carnival will be held in the Poultry Science Building parking lot.
"Keep an eye out, because the New Media Club has some great promotional shenanigans planned for the AU campus," Summerfield said.
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