The PINK winter line from Victoria's Secret is on the Haley and Thach concourses today as part of its fall tour.
Auburn's PINK campus representatives are Sara Trowbridge, sophomore in public relations, and Haley Porter, junior in biosystems engineering.
"When PINK came out with the collegiate line, it really took off, and they decided they wanted the schools more involved," said Melanie Chitwood, junior in apparel design and production management. "It's a way to show your college spirit and have an alternative option to your typical T-shirts."
Chitwood is a member of the PINK street team. The street team assists campus representatives with advertising and promotions.
Porter and Trowbridge have been advertising around campus and passing out freebies and coupons.
"It's their whole winter collection, and you can buy anything there," Porter said. "It's also not in stores, in the catalogs or online. We get the first-hand pick at it."
There will also be chances to win free prizes, including the Victoria's Secret signature PINK dog and merchandise.
Trowbridge said the winter collection will become available nationally in December.
Victoria's Secret will drive a pop-up shop to several universities across the nation.
"They are very selective of who they chose to visit," Trowbridge said. "The last time they came to Auburn was two years ago."
Porter said the fall tour is going to 13 campuses out of 59 participants.
The fall tour is not visiting the University of Alabama this year.
The fall tour pop-up shop will be open from 10 a.m. to 5 p.m., and shoppers will be able to use the coupons which have been handed out.
"It's just a way to show your involvement and to show your school spirit," Chitwood said. "We are all about bringing girls together."
Porter and Trowbridge also received free items to pass out to students on campus.
Porter said they were given approximately 500 ID cases, 200 Frisbees and 100 can huggers and water bottles.
Trowbridge said Victoria's Secret is trying to promote its new line and encourage girls to sign up for PINK Nation.
"We try to get the word out about PINK Nation, which is like a discount program and club for their members," Trowbridge said.
Porter said they are offering incentives for students who sign up.
"We also try to do different random events," Porter said. "Two weeks ago, our event was Proud and PINK."
Anyone who wore clothing from the PINK line received a free item. Those who didn't wear PINK were able to sign up.
Both Porter and Trowbridge said they hope the fall tour will encourage people to vote for the Collegiate Showdown in the spring.
"People will vote online to have a big concert come to their school, and Victoria's Secret models will come," Trowbridge said. "There will also be more giveaways."
Porter and Trowbridge said they want Auburn to win this year.
PINK also has a Facebook page where they send updates about the upcoming events on campus to more than 400 followers.
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