Assistant commissioner talks sports PR with students
Charles Bloom, assistant commissioner for media relations for the Southeastern Conference, spoke to Auburn public relations students about working with sports PR in the Auburn Athletic Complex Auditorium Tuesday, April 7.Bloom graduated from the University of South Carolina in '85 with a bachelor's degree in public relations and went on to cover PR at LSU, Ole Miss and East Carolina before he began covering the entire SEC in '95.A small staff of approximately 30 people run media relations for the SEC headquarters in Birmingham.Bloom said promoting the SEC goes deeper than athletics."We are just as concerned with academic excellence in our 12 institutions as we are with athletics," Bloom said.